1. Focus on Great Agents, and Great Customers Will Follow
Since the beginning we have focused on providing the best possible opportunity for great real estate agents to thrive and grow their businesses. By providing each agent with the highest level of support, technology, and training, it enables them to offer those tools out to our end consumer, home buyers and sellers from all around New England. We believe that to be the best in real estate, one must devote their full time energy into the endeavor. We are not a firm for just any agent, just dedicated, driven ones that are passionate about being the best at what they do. The best of the best realize that real estate is a calling and LAER Realty Partners is the support mechanism that enables them to provide the best ultimate experience for our consumers.
2. It’s Best To Do One Thing Really, Really, Well
Our agents are good at one thing, selling real estate. A percentage of their day is dedicated to learning new ways to become better at their craft, whether it be negotiating, marketing, or prospecting. Some firms require their agents be involved in short sale negotiating, recruiting other agents, and other tasks that take them away from the core business, real estate. We hire expert staff to handle short sales, mortgage financing, and other niche areas of the business so that our career professionals spend their valuable time doing what they do best, marketing and selling homes.
3. Bigger Is Better
We started our organization in 2000 with one office in Tyngsboro, Massachusetts. Today we have fourteen offices spread throughout New England. With more than 300 of the best agents in the world within our organization, each agent has the opportunity to learn best practices from their sister and brother agents across our network. As well, when a seller lists their home with LAER Realty Partners that listing is syndicated immediately to the 300 agents who each have a sphere of influence of more than 200 clients each. That’s exposure to more than 60,000 potential buyers in New England!
4. Real Estate is a Relationship Business
Every home we sell is just the start of an on- going relationship with that customer. Searching for and selecting a dwelling is an intimate process that requires trust and agreement among all parties. Your Real Estate agent will be your partner long after the transaction closes. When you need information on local schools, communities, and events, it’s your LAER Realty Partner agent who will be there to help you. When you work with an agent who understands and cherishes the long term relationship involved, it makes for a more enjoyable experience all around.
5. Great Just Isn’t Good Enough
As an organization, we see being great at our business of selling homes as a starting point, not an endpoint. We set ourselves goals that we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through technology, training, and innovation, we aim to take things that work well and improve upon them in unexpected ways. Even if you don’t know exactly what you are looking for in a real estate agent or even a home, finding an answer is our problem, not yours. We try to anticipate needs not yet articulated by our customers, and meet them by raising the standards for the agents at our firm. The bottom line is, we are always looking for new ways to make a difference in the lives of those we serve, our agents, staff, and clients. Our constant need to be better at everything today than we were yesterday is the driving force behind everything we do.